With rising costs and tempting online bargains, parents may choose cheaper toys—but these can hide risks. Heart of the South West Trading Standards warns that toys bought from non-UK sellers or unverified sites may fail safety standards.
As the countdown to Christmas begins, Heart of the South West Trading Standards Service is reminding shoppers to stay vigilant when buying toys for children this festive season.
With rising costs and the lure of bargain deals online, parents and carers may be tempted to opt for cheaper options—but these could come with hidden dangers.
Heart of the South West Trading Standards is warning that toys purchased from non-UK suppliers or unverified websites may not meet safety standards.
“If an offer looks too good to be true, it probably is,” said Ben Newell, Trading Standards Team Manager. “Always check that toys carry a CE or UKCA mark, which shows they’ve been tested against strict safety regulations. Avoid products without these marks and make sure you know who you’re buying from.”
The advice comes as part of a short film produced by the service, highlighting key safety checks for parents. These include:
- Look for CE or UKCA marks on toys.
- Follow age guidance on packaging—never give toys intended for older children to those under three.
- Inspect toys before wrapping: check for loose stitching, small detachable parts, and secure battery compartments.
- Keep magnets and plastic packaging away from small children.
Councillor Simon Clist, Devon County Council’s Cabinet Member responsible for Trading Standards, added:
“Christmas should be a time of joy, not worry. By taking a few simple precautions, families can ensure their gifts are safe and avoid unnecessary risks. We want everyone to have a happy and safe festive season.”
The film also reminds shoppers that if they buy online and are unhappy with what arrives, they should usually be entitled to a full refund.
Keep safe, buy safe, and have a very merry Christmas.
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